Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Presentation
Introduction to Factor Analysis
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
22 May 2019
Podcasts
Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about…
19 May 2019
Podcasts
Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company
Ray Poynter interviews Nissan Motor Company's about the future of insights/
11 May 2019
Blog
ESOMAR Council Feedback 7 and 8 May 2019
Find out what the ESOMAR Council does and what the latest updates are in this post about the…
9 May 2019
Blog
Should you use algorithms to recruit people for Qual depths and groups?
Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea.
4 May 2019
Blog
Do you want to present at a #NewMR Webinar?
Do you want to present at a #NewMR webinar? Here is your chance to suggest a session.
1 May 2019
Blog
An awesome way to motivate sales teams
Guest post by Further's Barney Larkin looks at how a US Insurer used an insight community to research…
24 April 2019
Podcasts
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM…
15 April 2019
Blog
ESOMAR Council Update April 2019
ESOAMR's oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is…
2 April 2019
Blog
Challenging Research Thinking and New Thinking
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or…
29 March 2019