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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Talking to Strangers – thoughts about Malcolm Gladwell’s new book Book Review Talking to Strangers – thoughts about Malcolm Gladwell’s new book Ray Poynter reviews Malcolm Gladwell's new book Talking to Strangers. Ray's recommendation is to read the book (or… 22 October 2019 Effective market disruption requires laser sharp human insight Blog Effective market disruption requires laser sharp human insight Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel… 16 October 2019 A Taxonomy of Research Communities – A review ten years on Blog A Taxonomy of Research Communities – A review ten years on Here is seven-point outline of the differences that define online research communities. 6 October 2019 An Exciting Way to Connect with B2B Customers – thank you IFF International Blog An Exciting Way to Connect with B2B Customers – thank you IFF International IFF International took a selection of its clients and a keynote speaker to island of Lampedusa - learn… 17 September 2019 ESOMAR Council Report Back – 7 September 2019 Blog ESOMAR Council Report Back – 7 September 2019 Report back of the ESOMAR Council held in Edinburgh on 7 September 2019 8 September 2019 Advice to New Market Research and Insight Professionals Blog Advice to New Market Research and Insight Professionals Here is Ray's advice for new researchers, including being T-shaped, understanding business and taking opportunities. 18 August 2019 Six challenges facing Market Research and Insights Blog Six challenges facing Market Research and Insights Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for… 5 August 2019 Why do you need to know the Business Question, as well as the Research Question? Blog Why do you need to know the Business Question, as well as the Research Question? To conduct research you need to know both the Research Question and the Business Question. Without the Business… 28 July 2019 The fine line between stable and static: Accelerating innovation in market research requires embracing more risk Blog The fine line between stable and static: Accelerating innovation in market research requires embracing more risk In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation. 23 July 2019 Discovering an Unknown Known – and ordering the vegetable tempura Blog Discovering an Unknown Known – and ordering the vegetable tempura Unknown Knowns are things we know, but we don't realise we know them, so we are not making… 22 July 2019