Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
ESOMAR Council Report Back – 7 September 2019
Report back of the ESOMAR Council held in Edinburgh on 7 September 2019
8 September 2019
Blog
Advice to New Market Research and Insight Professionals
Here is Ray's advice for new researchers, including being T-shaped, understanding business and taking opportunities.
18 August 2019
Blog
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for…
5 August 2019
Blog
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business…
28 July 2019
Blog
The fine line between stable and static: Accelerating innovation in market research requires embracing more risk
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
23 July 2019
Blog
Discovering an Unknown Known – and ordering the vegetable tempura
Unknown Knowns are things we know, but we don't realise we know them, so we are not making…
22 July 2019
Blog
ESOMAR Council Report Back 16 July, 2019
Ray Poynter's report back from the latest ESOMAR Council meeting - a teleconference held on 16 July 2019.
18 July 2019
Report
Six Things I Learned From the Latest GRIT Report
Ray Poynter shares the six things he learned from the latest GRIT report.
16 July 2019
Report
Market Research Skills and Training Study 2018 – Japan Edition
Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes…
11 July 2019
Blog
The parable of the hungry client – lessons for market research and insight
Curation is the key to today's reporting. Even though the amount of data grows, the reporting of the…
9 July 2019