Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Reviewing My Predictions for 2016, 2017 and 2018
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 - drawing conclusions…
2 January 2019
Blog
GreenBook Gathers 30 Predictions about Insights in 2019
Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From…
29 December 2018
AI
AI will be transformative for market research – Mike Stevens
Read about and access Mike Steven's webinar on how AI is going to change market research and the…
29 December 2018
Business
Immersive, conversational and experiential: Market research predictions for 2019
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: 'Ambivalence to the big, and…
20 December 2018
Big Data
Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor's Mr Takahashi issues a challenge to market research agencies to propose new models…
17 December 2018
AI
AI is the future, but what is happening in market research right now?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is…
8 December 2018
ESOMAR
ESOMAR Council Report December 2018
In October I was elected to be a member of the ESOMAR Council for a period of two…
6 December 2018
Agile
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is…
25 November 2018
Blogging
5 key steps to creating a Modern Approach to Market Research
Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of…
19 November 2018
Agile
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,…
1 November 2018