Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Market Research
How many significant digits should you display in your presentation?
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.…
27 August 2018
Conferences
The excitement of the new and the best of the old – AMSRS Annual Conference 2018
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS…
16 August 2018
Business
Market Research Skills and Training Study 2018 Report
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research…
8 August 2018
Market Research
What can Market Researchers learn from Escher?
Posted by Ray Poynter 30 July 2018 Last week I was lucky enough to be able to visit…
30 July 2018
Advertising
What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how…
17 July 2018
Business
What is a Framework of Project Knowledge?
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and…
10 July 2018
Experts
How much training do market researchers receive, and is it enough? Sneak Peek from the NewMR Skills & Training Survey
Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at…
12 June 2018
Asia
What does digital disruption mean for APAC in 2018?
Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place…
11 June 2018
Behavioural Economics
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data…
18 May 2018
Insight
The dog that didn’t bark – a great way to find insight in information
Posted by Ray Poynter, 10 May 2018 In the Sherlock Holmes story ‘The Adventure of Silver Blaze’ the…
10 May 2018