Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Hints for Building a Personal Brand Blogging Hints for Building a Personal Brand To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter,… 31 January 2018 We Love Starting a Conversation Ethnography We Love Starting a Conversation Post by Sue York, 27 January, 2018 At NewMR we love starting a research conversation – that’s one… 27 January 2018 How to pick a market research approach? Uncategorized How to pick a market research approach? To read the Japanese version of this post (from Mr Ryota Sano) click here. For most business needs… 10 January 2018 To lose one may be regarded as a misfortune, to lose two looks like carelessness! International To lose one may be regarded as a misfortune, to lose two looks like carelessness! ‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to… 23 December 2017 Market Research Knowledge Benchmarking Study 2017 Experts Market Research Knowledge Benchmarking Study 2017 In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a… 17 December 2017 Hints for Presenting at International Conference Asia Hints for Presenting at International Conference Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –… 15 December 2017 Is it time for market research to ditch the ritual of the Null Hypothesis? Experts Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017 What can market researchers learn from Hokusai and the Great Wave? Asia What can market researchers learn from Hokusai and the Great Wave? To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from… 30 November 2017 Ray Poynter’s presentation at JMRA Annual Conference 2017 Asia Ray Poynter’s presentation at JMRA Annual Conference 2017 This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference… 29 November 2017 The State of the Global MR Industry Business The State of the Global MR Industry AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its… 15 November 2017