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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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How to pick a market research approach?
To read the Japanese version of this post (from Mr Ryota Sano) click here. For most business needs…
10 January 2018
International
To lose one may be regarded as a misfortune, to lose two looks like carelessness!
‘To lose one may be regarded as a misfortune, to lose two looks like carelessness.’ From time to…
23 December 2017
Experts
Market Research Knowledge Benchmarking Study 2017
In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a…
17 December 2017
Asia
Hints for Presenting at International Conference
Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –…
15 December 2017
Experts
Is it time for market research to ditch the ritual of the Null Hypothesis?
From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.…
9 December 2017
Asia
What can market researchers learn from Hokusai and the Great Wave?
To read the Japanese version of this post (from Mr Ryota Sano) click here. Many of us from…
30 November 2017
Asia
Ray Poynter’s presentation at JMRA Annual Conference 2017
This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference…
29 November 2017
Business
The State of the Global MR Industry
AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its…
15 November 2017
Experts
How does your knowledge and MR learning compare with others?
Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting…
6 November 2017
Market Research
Using découpé to find the story in the data
Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back…
4 October 2017