Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Experts
How does your knowledge and MR learning compare with others?
Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting…
6 November 2017
Market Research
Using découpé to find the story in the data
Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back…
4 October 2017
Market Research
Are you up to speed with mobile research? Probably Not!
I hear lots of people saying they are doing mobile research properly, but when I look at what…
3 October 2017
Advertising
Why you should subscribe to NewMR’s newsletter?
Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can…
30 September 2017
ESOMAR
When will surveys disappear? (2017 update)
Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference…
15 September 2017
Market Research
The Statistics and Statistical Tools Used in Market Research in 2017
In this post I am sharing the summary and two key charts. The eight-page version of the results…
3 September 2017
Insight
Storytelling Starts with Finding the Narrative During the Analysis
Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more…
17 August 2017
Market Research
Survey about the stats we use in market research
At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about…
16 August 2017
infogrpahics
104 Facts You Don’t Know About Mobile Marketing
Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful…
2 August 2017
Conferences
What is the best way to present numbers?6 tips for better conference presenting
A couple of weeks ago I was at a conference in Lisbon and spent five days listening to…
31 July 2017