Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blogging
Politicised discourse – is Market Research Attuned?
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in…
7 April 2017
Market Research
Should Market Research Still Be Using Significance Testing?
Over the last few years there have been many calls for market researchers to stop using significance testing…
22 March 2017
Automation
You Can Combine Standardisation with Creativity
One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people…
20 March 2017
Market Research
Social Media in 2017, Not much change, but lots of progress
Last week I attended the MRS Social Media Summit in London, and was struck by something that at…
18 February 2017
Big Data
Discovery: a new tool for accessing longitudinal cohort studies
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since…
5 February 2017
AI
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on…
18 January 2017
Asia
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and…
15 January 2017
Business
Most Predictions Are Wrong, So Let’s Keep Making Them
Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since…
11 January 2017
Automation
How did my predictions for 2016 fare?
I have just published Five Market Research Trends for 2017, covering issues that I think will be important…
5 January 2017
AI
Five Market Research Trends for 2017
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here…
13 December 2016