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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

What is the scientific method, and how does it relate to insights and market research? Insight What is the scientific method, and how does it relate to insights and market research? Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals… 22 April 2017 New Participants, New Expectations, for Qualitative Market Research Market Research New Participants, New Expectations, for Qualitative Market Research The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in… 15 April 2017 Politicised discourse – is Market Research Attuned? Blogging Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 Should Market Research Still Be Using Significance Testing? Market Research Should Market Research Still Be Using Significance Testing? Over the last few years there have been many calls for market researchers to stop using significance testing… 22 March 2017 You Can Combine Standardisation with Creativity Automation You Can Combine Standardisation with Creativity One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people… 20 March 2017 Social Media in 2017, Not much change, but lots of progress Market Research Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Big Data Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Asia Pacific Predictions for 2017 AI Asia Pacific Predictions for 2017 The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on… 18 January 2017 What can the Asia Pacific Region teach the MR world? Asia What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 Most Predictions Are Wrong, So Let’s Keep Making Them Business Most Predictions Are Wrong, So Let’s Keep Making Them Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since… 11 January 2017