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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

You Can Combine Standardisation with Creativity Automation You Can Combine Standardisation with Creativity One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people… 20 March 2017 Social Media in 2017, Not much change, but lots of progress Market Research Social Media in 2017, Not much change, but lots of progress Last week I attended the MRS Social Media Summit in London, and was struck by something that at… 18 February 2017 Discovery: a new tool for accessing longitudinal cohort studies Big Data Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Asia Pacific Predictions for 2017 AI Asia Pacific Predictions for 2017 The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on… 18 January 2017 What can the Asia Pacific Region teach the MR world? Asia What can the Asia Pacific Region teach the MR world? I think some of the best thinking about new market research comes from the Asia Pacific region and… 15 January 2017 Most Predictions Are Wrong, So Let’s Keep Making Them Business Most Predictions Are Wrong, So Let’s Keep Making Them Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since… 11 January 2017 How did my predictions for 2016 fare? Automation How did my predictions for 2016 fare? I have just published Five Market Research Trends for 2017, covering issues that I think will be important… 5 January 2017 Five Market Research Trends for 2017 AI Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016 Want to know more about Behavioural Economics? Behavioural Economics Want to know more about Behavioural Economics? This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event.… 9 December 2016 Why Are Communities Taking Over The Insights World? Big Data Why Are Communities Taking Over The Insights World? OK, let’s start with a clarification, when I say taking over the world, I mean they seem to… 3 December 2016