Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Books
An Introduction to Market Research Tables – Request for Feedback
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in…
28 October 2016
Business
Having a look at 1Q.com – a mobile-based survey service
Last week I had was invited to have a play with the 1Q.com system, an innovative and new…
3 October 2016
AI
Driverless Taxis – sneaking up in plain sight
For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it…
12 September 2016
ESOMAR
Are ESOMAR’s Plans for Three-year Terms a Threat to Member Interests?
Discussion by Ray Poynter in September 2016 of ESOMAR's thoughts about 3-year terms for members of Council
5 September 2016
Conferences
3 Key Problems that Hold Innovative MR Companies Back
There are three key challenges for any company trying to operate at the cutting edge of market research…
5 September 2016
Agile
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the…
23 August 2016
Business
5 Rules for How to Chair a Conference or Webinar
OK, to some extent I am going to stick my neck out here, and I would love to…
12 August 2016
Agile
Automation the Driving Force Behind Agile Research
Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research.…
28 July 2016
Experts
What is Conjoint Analysis?
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.…
15 June 2016
Business
Stepping Outside our Comfort Zone – re:publica, Berlin, 2016
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a…
10 June 2016