Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Advertising
Are you a new entrant in the NewMR World?
From time-to-time people reach out to us to tell us about a new company in the market research…
11 January 2016
NewMR
How to prioritise – the four Ds
Over the Christmas/New Year break I have been busy thinking about my plans for 2016. As usual, there…
4 January 2016
GreenBook
Many thanks to the #NewMR 2016 Sponsors
A new year has started and some great MR brands have already stepped forward as #NewMR sponsors, helping…
1 January 2016
Market Research
What is a Framework and how do they help find the story in the data?
Before Information Technology a framework was the skeleton of a building or object, something around which the finished…
21 December 2015
Behavioural Economics
My Predictions for 2016
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are…
18 December 2015
Big Data
UK researchers help Ted Cruz harvest data from unaware Facebook users
The Guardian website has a long article that looks at how Ted Cruz has utilised a UK company,…
11 December 2015
Market Research
What is the difference between Qualitative and Quantitative Research?
[Sorry, this is a really long post, but I have been asked several times to explain the key…
27 November 2015
Insight
Why researchers need a good hinterland
The term hinterland was used by the British Politician Dennis Healy to describe somebody who had a life,…
17 November 2015
Advertising
Social Media, Curation and a Personal Brand – 3 hot topics for 2016
In November our thoughts stray to 2016 as we try to guess the key topics we should be…
8 November 2015
Business
Nobody can claim to be Cheaper, Faster and Better!
There seems to be have been a rash of new claims by some agencies that they are offering…
4 November 2015