Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Experts
What is Conjoint Analysis?
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are.…
15 June 2016
Business
Stepping Outside our Comfort Zone – re:publica, Berlin, 2016
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a…
10 June 2016
Business
If you had a great product and gave it away for nearly free, how long before you would have a big customer base?
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly…
5 May 2016
AI
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often…
30 April 2016
Advertising
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,…
29 March 2016
Asia
MRMW Kuala Lumpur – Stephen Paton reports
This is a guest post by Stephen Paton who attended (and spoke at) the recent MRMW APAC conference in…
28 March 2016
Advertising
Many Conference Exhibitors Could do Better
I am lucky to attend a large number of conferences each year and at most of these conferences…
21 March 2016
Uncategorized
AI will change your insight job more than you think
This post was written in response to a session at the MRS Conference in London where, earlier today,…
15 March 2016
Behavioural Economics
5 things researchers should do in 2016
Last week, I shared my 5 top tips for things I think market researchers should do in 2016,…
6 March 2016
Business
New Face: Voxter
As a service to startups, NewMR has offered to post a single announcement from new startups to help…
16 February 2016