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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Use October 2015 to become a Smarter Researcher Big Data Use October 2015 to become a Smarter Researcher Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need… 30 September 2015 Why the GRIT Survey is useful, and why you should take part Business Why the GRIT Survey is useful, and why you should take part The link to the latest GRIT survey is available (click here to take it) and I encourage you… 21 September 2015 Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? Big Data Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain… 1 September 2015 Improving Insight Skills, Status, and Impact Asia Improving Insight Skills, Status, and Impact I have just finished an extended visit to Japan where I was lucky enough to be involved in… 2 August 2015 Listening to talk about Beacons Advertising Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 Who else is talking about market research? Market Research Who else is talking about market research? The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You… 23 July 2015 Market Research, not a hot topic in Social Media GreenBook Market Research, not a hot topic in Social Media The fourth contribution to the GreenBook/NewMR Collaborative review of social media research comes from Andrew Jeavons at Mass… 21 July 2015 Results of the GreenBook/NewMR Social Media Research Challenge GreenBook Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015 Contrasting the social media MR picture in English, French, and Italian Big Data Contrasting the social media MR picture in English, French, and Italian This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 14 July 2015 Social Media Research Reveals Market Research Concerns Market Research Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015