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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Eleven Things Research Pros Should Know about Sentiment Analysis Market Research Eleven Things Research Pros Should Know about Sentiment Analysis Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana… 4 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Business Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Research Motivations and Engagement in an Online Era Market Research Research Motivations and Engagement in an Online Era Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in… 29 June 2015 The world is changing, so market research must change too Behavioural Economics The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 What’s special about Dub? Business What’s special about Dub? The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from… 17 June 2015 The Long Survey Will Be Replaced By the Sparse Survey Big Data The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015 Running, Everyday, for 1000 Days! For life, and against cancer Market Research Running, Everyday, for 1000 Days! For life, and against cancer Guest post by Vannessa Oshima, insights professional, VP of Strategy and Insights for Coca-Cola Japan. This is about… 13 June 2015 Why do organisations conduct customer satisfaction research? Business Why do organisations conduct customer satisfaction research? One of the great things about teaching an undergraduate course in market research is that it makes you… 10 June 2015 The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Big Data The population will reach 10 billion, Hans Rosling can prove it with cardboard boxes Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive… 19 May 2015 Should opinions polls be banned in the run up to elections? Market Research Should opinions polls be banned in the run up to elections? For those of you who do not follow UK news, there was an election last week in the… 12 May 2015