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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Contrasting the social media MR picture in English, French, and Italian Big Data Contrasting the social media MR picture in English, French, and Italian This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 14 July 2015 Social Media Research Reveals Market Research Concerns Market Research Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Eleven Things Research Pros Should Know about Sentiment Analysis Market Research Eleven Things Research Pros Should Know about Sentiment Analysis Guest post by Seth Grimes. Seth Grimes is an analytics strategy consultant with Washington DC based Alta Plana… 4 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Business Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 Research Motivations and Engagement in an Online Era Market Research Research Motivations and Engagement in an Online Era Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in… 29 June 2015 The world is changing, so market research must change too Behavioural Economics The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 What’s special about Dub? Business What’s special about Dub? The post below is the result of a discussion between Ray Poynter from NewMR and Stephen Cribbett from… 17 June 2015 The Long Survey Will Be Replaced By the Sparse Survey Big Data The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015 Running, Everyday, for 1000 Days! For life, and against cancer Market Research Running, Everyday, for 1000 Days! For life, and against cancer Guest post by Vannessa Oshima, insights professional, VP of Strategy and Insights for Coca-Cola Japan. This is about… 13 June 2015 Why do organisations conduct customer satisfaction research? Business Why do organisations conduct customer satisfaction research? One of the great things about teaching an undergraduate course in market research is that it makes you… 10 June 2015