Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Uncategorized
NewMR Update – All about social media
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra…
30 April 2015
Advertising
What’s special about Keen as Mustard?
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from…
29 April 2015
Uncategorized
98% Pure Potato a book about pioneers of Account Planning
A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book…
26 April 2015
Advertising
What’s special about MESH, the Experience Agency?
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President…
20 April 2015
Market Research
Collaborative Review of Social Media Research – The Spec
News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will…
13 April 2015
Advertising
What does communicating results mean?
Over the last 20 years the understanding of what communicating market research results means has changed. It used…
12 April 2015
Asia
MRMW in APAC – Summary by Stephen Paton
This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference…
9 April 2015
Business
Why did the penny-farthing have a large front wheel – Illustrating insight from data
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding…
6 April 2015
Books
Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?”
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16…
3 April 2015
Conferences
Brave Researchers? Help us to celebrate their stories.
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher…
1 April 2015