Blog

Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

May roundup of NewMR News Blogging May roundup of NewMR News Here is our May round up of NewMR news, containing links to some great blogs and upcoming news.… 7 May 2015 What do NewMR people think about the leading MR countries? Asia What do NewMR people think about the leading MR countries? In order to understand more about what NewMR people think about the contribution to market research of the… 4 May 2015 NewMR Update – All about social media Uncategorized NewMR Update – All about social media This post is an online version of the NewMR mailing from w/c 26 April – plus some extra… 30 April 2015 What’s special about Keen as Mustard? Advertising What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015 98% Pure Potato a book about pioneers of Account Planning Uncategorized 98% Pure Potato a book about pioneers of Account Planning A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book… 26 April 2015 What’s special about MESH, the Experience Agency? Advertising What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015 Collaborative Review of Social Media Research – The Spec Market Research Collaborative Review of Social Media Research – The Spec News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will… 13 April 2015 What does communicating results mean? Advertising What does communicating results mean? Over the last 20 years the understanding of what communicating market research results means has changed. It used… 12 April 2015 MRMW in APAC – Summary by Stephen Paton Asia MRMW in APAC – Summary by Stephen Paton This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference… 9 April 2015 Why did the penny-farthing have a large front wheel – Illustrating insight from data Business Why did the penny-farthing have a large front wheel – Illustrating insight from data Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding… 6 April 2015