Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the following five key points about segmentation: 1 Segmentation is useful when the number of products or services that can be offered is […]
I was talking to a company that had a service that was both better and cheaper than the leading market solutions and who were getting frustrated because they could not understand why more people were not switching projects to them. […]
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What research participants really think about researchers”. You can see a recording of her presentation below: Market research needs to balance the following […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as part of the package. For event organisers, this is often a necessity, if the tickets are not to be even more expensive […]
One of the questions I get asked quite often is about the advice I would give to people entering the market research profession. People are aware of the changes being wrought by DIY, big data, the decline of surveys, in […]
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
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