Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Books
The Curve – a book you need to read
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it…
24 November 2014
Business
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
Experts
How do we define qualitative research in a new MR world?
This post looks at the definition of qualitative research and has been produced as part of a project…
9 November 2014
Experts
Are you an expert?
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then…
23 October 2014
Asia
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has…
20 October 2014
Conferences
#GenY writes about #GenY
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,…
17 October 2014
Advertising
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
Uncategorized
Download a free chapter from The Handbook of Mobile Market Research
The Handbook of Mobile Market Research is available from a range of leading bookshops, including Amazon. You can…
4 October 2014
ESOMAR
Shirley Eadie – Candidate for ESOMAR Council
‘A Love Letter to ESOMAR…from Africa’ Dear ESOMAR Africa loves you. Research on the African continent is getting…
28 September 2014
ESOMAR
Laurent Flores – Candidate for ESOMAR President
“To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique…
23 September 2014