Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Asia
Supercharging the evolution of new market research – NewMR and GreebBook create a new strategic alliance
Since the arrival of online market research in the mid-1990s the speed of change in market research has…
20 October 2014
Conferences
#GenY writes about #GenY
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,…
17 October 2014
Advertising
Why mobile campaigns and advertising are underachieving and how to change it
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has…
6 October 2014
Uncategorized
Download a free chapter from The Handbook of Mobile Market Research
The Handbook of Mobile Market Research is available from a range of leading bookshops, including Amazon. You can…
4 October 2014
ESOMAR
Shirley Eadie – Candidate for ESOMAR Council
‘A Love Letter to ESOMAR…from Africa’ Dear ESOMAR Africa loves you. Research on the African continent is getting…
28 September 2014
ESOMAR
Laurent Flores – Candidate for ESOMAR President
“To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique…
23 September 2014
ESOMAR
Daniel Cuende – Candidate for ESOMAR Council
Our industry in a critical point, big changes are coming and we have to make the transition from…
23 September 2014
ESOMAR
Phil Rance – Candidate for ESOMAR Council
I first joined ESOMAR for the Montreal Congress in 2008, and since then have been an enthusiastic participant…
23 September 2014
ESOMAR
Kristin Luck – Candidate for ESOMAR Council
With over 15 years of industry experience, I’ve served in pretty much every role from phone interviewer to…
23 September 2014
ESOMAR
Patricio Pagani – Candidate for ESOMAR Council
I believe it is time for our industry to grow its circle of contacts. And to grow them…
23 September 2014