A recipient of American Marketing Association’s “Emerging Leader in Marketing Research” 4Under40 Award, I have close to two decades experience in the world of research. In my MR journey, I have traversed many roles: Field interviewer, Project manager, KPO/Analytics to […]
Every two years ESOMAR holds elections for its President, Vice President, and Council. The people who hold these roles have a tremendous amount of power to shape what happens to ESOMAR. A progressive group can really move ESOMAR forward, a […]
Posted by Ray Poynter 20 September, 2014 I have just spent an amazing afternoon in a Thai orphanage and later had dinner with the staff and children from Home Hug at Yasothon. Please read the whole of the following quote. […]
Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS Conference in Melbourne. Let’s face it, Market Research conferences aren’t a place we normally associate with a few laughs (from the stage, […]
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team at ESOMAR HQ are hard at work making sure the 67th annual ESOMAR Congress will once again provide the very best in […]
Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the latest Global Market Research Report and it includes some interesting figures on data […]
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not well represented in the boardroom and many seem to think this is proof of our weakness as a profession/industry. However, I think […]
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to a specific beacon, which in turn allows locations (e.g. a Starbucks) to know that somebody is in their store, which allows a […]
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