Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Market Research
Who are the top market research influencers on Twitter?
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter…
19 August 2014
Market Research
Why beacons are a game changer in mobile research
Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to…
17 August 2014
Big Data
What’s hot in market research?
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted…
14 August 2014
Blogging
My take on social media – Sue Cardwell
Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization…
13 August 2014
Blogging
My take on social media – Maya Middlemiss
Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.…
12 August 2014
Blogging
My Take on Social Media – Mary Aviles
Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence,…
11 August 2014
post image Uncategorized
Singapore MRSS Conference – for me the best one day event of the year!
Yesterday I was the closing keynote at the MRSS Asia Research Conference in Singapore, and I think it…
8 August 2014
Uncategorized
My Take on Social Media – Tara Lyons
Guest blog by Tara Lyons - her take on Social Media.
5 August 2014
post image Mobile
Using a Big Picture approach to understand the key trends in mobile market research
During the last week I have made three separate presentations in Tokyo on the topic of the key…
28 July 2014
post image Books
Customers are your last competitive advantage
Most companies claim to be customer centric, but when you look at what they do you will see…
25 July 2014