Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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Try a sample chapter from our new book on Mobile Market Research
Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of…
18 July 2014
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NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how…
16 July 2014
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Market Research and Marketing Research mean the same thing
I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR…
6 July 2014
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If you want to learn how to present well, use PowerPoint
Well, to be more precise, if you want to present well, learn to be a good presenter using…
3 July 2014
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What about the first-mover disadvantage?
Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of…
28 June 2014
Business
In defence of business jargon
Ray Poynter discusses the merits of business jargon.
25 June 2014
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The McGurk effect and why it matters to market researchers
We like to think of ourselves as rational creatures and we like to think we can trust our…
22 June 2014
post image Behavioural Economics
Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus…
21 June 2014
post image Behavioural Economics
When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample…
17 June 2014
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University of Winchester offers a Masters in Insight Management
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to…
13 June 2014
Business
In defence of business jargon
Ray Poynter discusses the merits of business jargon.
25 June 2014
post image Advertising
The McGurk effect and why it matters to market researchers
We like to think of ourselves as rational creatures and we like to think we can trust our…
22 June 2014
post image Behavioural Economics
Asking the wrong questions gives you the wrong answers!
A very large part of market research is based on asking people questions, for example in surveys, focus…
21 June 2014
post image Behavioural Economics
When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample…
17 June 2014
post image Business
University of Winchester offers a Masters in Insight Management
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to…
13 June 2014