Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
post image Conferences
Forewarned is forearmed! The case for IIeX
Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can…
17 May 2014
post image Conferences
Two Scholarships on Offer for the QRCA Annual Conference
Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile…
14 May 2014
Conferences
MRMW – Market Research in the Mobile World – an essential part of the mobile picture
I am lucky enough to be invited to take part in a wide range of market research events,…
10 May 2014
Advertising
Book Review: Stephen Rappaport’s The Digital Metrics Field Guide
One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his…
2 May 2014
Business
MR Agencies and the Service they give Clients
I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science…
30 April 2014
Advertising
Short-term effects do not predict long-term advertising success
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is…
21 April 2014
Big Data
Why social media mining and monitoring have met with limited success in Market Research?
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring…
13 April 2014
post image Market Research
Using sampling error as a measure of reliability, not validity
Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys…
7 April 2014
Business
The differences between academic and commercial research
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in…
1 April 2014
Books
Talk Like Ted – Book Review
I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,…
26 March 2014
Conferences
MRMW – Market Research in the Mobile World – an essential part of the mobile picture
I am lucky enough to be invited to take part in a wide range of market research events,…
10 May 2014
Advertising
Book Review: Stephen Rappaport’s The Digital Metrics Field Guide
One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his…
2 May 2014
Business
MR Agencies and the Service they give Clients
I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science…
30 April 2014
Advertising
Short-term effects do not predict long-term advertising success
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is…
21 April 2014
Big Data
Why social media mining and monitoring have met with limited success in Market Research?
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring…
13 April 2014
post image Market Research
Using sampling error as a measure of reliability, not validity
Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys…
7 April 2014
Business
The differences between academic and commercial research
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in…
1 April 2014
Books
Talk Like Ted – Book Review
I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,…
26 March 2014