Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Business
MR Agencies and the Service they give Clients
I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science…
30 April 2014
Advertising
Short-term effects do not predict long-term advertising success
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is…
21 April 2014
Big Data
Why social media mining and monitoring have met with limited success in Market Research?
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring…
13 April 2014
post image Market Research
Using sampling error as a measure of reliability, not validity
Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys…
7 April 2014
Business
The differences between academic and commercial research
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in…
1 April 2014
Books
Talk Like Ted – Book Review
I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,…
26 March 2014
Uncategorized
Appreciating Asia Pacific – 3rd and Final Post
After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of…
22 March 2014
Asia
Appreciating Asia Pacific – Part 2
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged…
15 March 2014
Asia
Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision…
8 March 2014
Asia
The Secrets of Effective Presentations
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,…
25 February 2014