Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Asia
Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision…
8 March 2014
Asia
The Secrets of Effective Presentations
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,…
25 February 2014
Business
Key learnings from the European IIeX
I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for…
22 February 2014
Market Research
The Strengths and Limitations of Research-on-Research
As part of writing our new book on Mobile Market Research (which should be available in September) I…
15 February 2014
Business
BRC Customer Insight Conference – London
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality…
13 February 2014
Books
Ask, Measure, Learn – Lutz Finger and Soumitra Dutta
I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the…
7 February 2014
Big Data
Does influence exist, or is it homophily?
Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has…
7 February 2014
Books
What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile,…
4 February 2014
Asia
Brand esSense – two books in one from Neil Gains
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and…
1 February 2014
Business
Stop asking when mobile will be the next big thing, it happened a year or two ago!
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people…
27 January 2014