Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Business
Why is so much customer satisfaction research so unsatisfying?
When I talk to research users, one of the most common themes I hear is dissatisfaction with customer…
16 January 2014
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The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014
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Could Google be the next Standard Oil or AT&T?
Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been…
11 January 2014
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Does this summarise mobile qual for you?
As part of the book on mobile market research that Sue York, Navin Williams and I are writing…
7 January 2014
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How many of your Twitter followers are fake?
Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when…
6 January 2014
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“most published research findings are probably false” – John Ioannidis
The worlds of academic and commercial research are being riven at the moment with concerns and accusation about…
4 January 2014
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Do you have mobile RoR or case studies you’d like to share in our new book?
Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be…
1 January 2014
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Non-Market Research Options for the Mobile Ecosystem
The material below is an excerpt from a book I am writing with Navin Williams and Sue York…
23 December 2013
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Does using the #MRX tag limit the conversation?
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and…
18 December 2013
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Facebook still dominant in the UK – even amongst the young!
Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps…
16 December 2013