Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Asia
Brand esSense – two books in one from Neil Gains
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and…
1 February 2014
Business
Stop asking when mobile will be the next big thing, it happened a year or two ago!
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people…
27 January 2014
Blogging
How many people will be using smartphones to access the web in 2017?
Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of…
22 January 2014
Books
Staying up to date with trends in mobile and mobile market research
As part of the book on Mobile Market Research that we are working on we are including some…
19 January 2014
Business
Why is so much customer satisfaction research so unsatisfying?
When I talk to research users, one of the most common themes I hear is dissatisfaction with customer…
16 January 2014
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The Mobile Players in 2014 & Mobile MR – Navin Williams
Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading…
14 January 2014
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Could Google be the next Standard Oil or AT&T?
Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been…
11 January 2014
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Does this summarise mobile qual for you?
As part of the book on mobile market research that Sue York, Navin Williams and I are writing…
7 January 2014
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How many of your Twitter followers are fake?
Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when…
6 January 2014
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“most published research findings are probably false” – John Ioannidis
The worlds of academic and commercial research are being riven at the moment with concerns and accusation about…
4 January 2014