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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

How many people will be using smartphones to access the web in 2017? Blogging How many people will be using smartphones to access the web in 2017? Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of… 22 January 2014 Staying up to date with trends in mobile and mobile market research Books Staying up to date with trends in mobile and mobile market research As part of the book on Mobile Market Research that we are working on we are including some… 19 January 2014 Why is so much customer satisfaction research so unsatisfying? Business Why is so much customer satisfaction research so unsatisfying? When I talk to research users, one of the most common themes I hear is dissatisfaction with customer… 16 January 2014 post image Asia The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Advertising Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 post image Books Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014 post image Business How many of your Twitter followers are fake? Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when… 6 January 2014 post image Big Data “most published research findings are probably false” – John Ioannidis The worlds of academic and commercial research are being riven at the moment with concerns and accusation about… 4 January 2014 post image Books Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Big Data Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013