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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Two key challenges to measuring the ROI of social Advertising Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Five tips about segmentation in marketing and market research Market Research Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 Why might a business reject something that is both better and cheaper? (The better tyre example) Advertising Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 What can the painter Turner teach market researchers? Market Research What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015 How should we improve the research participant experience? Behavioural Economics How should we improve the research participant experience? At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What… 6 January 2015 The use of tense in writing up market research results Books The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 When you sponsor an event you do not buy the right to bore or offend the audience! Business When you sponsor an event you do not buy the right to bore or offend the audience! At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as… 13 December 2014 What advice would you give to somebody entering the market research profession? Market Research What advice would you give to somebody entering the market research profession? One of the questions I get asked quite often is about the advice I would give to people… 26 November 2014 The Curve – a book you need to read Books The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 What is market research? Business What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014