How do we define qualitative research in a new MR world?

This post looks at the definition of qualitative research and has been produced as part of a project I am doing with the University of Georgia’s Principles of Marketing Research team to update their Mobile Market Research course. Your thoughts […]

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Are you an expert?

Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then we are looking to hear from you! I run a number of workshops, for example in November I am running workshops on […]

Laura Wolfs

#GenY writes about #GenY

Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin, co-authored the paper “Y Market Research” which she presented at this year’s Esomar Congress in Nice. It was, despite the authors being newbies […]

Shirley Eadie – Candidate for ESOMAR Council

‘A Love Letter to ESOMAR…from Africa’ Dear ESOMAR Africa loves you. Research on the African continent is getting better and more affordable every year, and we’d like to learn more from the international research community and do our part to […]

Laurent Flores – Candidate for ESOMAR President

“To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique mix of international business management, academic experience and successful entrepreneurship, actor of the MR industry for over twenty years in different geographies, […]

Daniel Cuende – Candidate for ESOMAR Council

Our industry in a critical point, big changes are coming and we have to make the transition from Market Research to Knowledge management. New players, data, rules, analysis, possibilities and of course different business models. We have to warrantee that […]

Phil Rance – Candidate for ESOMAR Council

I first joined ESOMAR for the Montreal Congress in 2008, and since then have been an enthusiastic participant in ESOMAR conferences, and increasingly involved with ESOMAR. Since 2012, I have served as UK representative, introducing new local event and networking […]