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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

Why might a business reject something that is both better and cheaper? (The better tyre example) Advertising Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 What can the painter Turner teach market researchers? Market Research What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015 How should we improve the research participant experience? Behavioural Economics How should we improve the research participant experience? At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What… 6 January 2015 The use of tense in writing up market research results Books The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 When you sponsor an event you do not buy the right to bore or offend the audience! Business When you sponsor an event you do not buy the right to bore or offend the audience! At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as… 13 December 2014 What advice would you give to somebody entering the market research profession? Market Research What advice would you give to somebody entering the market research profession? One of the questions I get asked quite often is about the advice I would give to people… 26 November 2014 The Curve – a book you need to read Books The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014 What is market research? Business What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 How do we define qualitative research in a new MR world? Experts How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 Are you an expert? Experts Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014