Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Big Data
Why should I use international standards?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
30 May 2017
Agile
What is Agile Market Research?
Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment…
11 May 2017
Big Data
Open data, what does it mean and why do we need it?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
7 May 2017
Uncategorized
Big data, what is it and will it be here to stay?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.…
2 May 2017
Asia
Should Ambitious Market Research Companies Adopt the American Way?
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that…
1 May 2017
Books
Do you work internationally? Read ‘The Culture Map’ by Erin Meyer
I have just read The Culture Map by Erin Meyer and it has excited me more than anything…
23 April 2017
Insight
What is the scientific method, and how does it relate to insights and market research?
Posted by Ray Poynter, 22 April 2017 I often hear people grumble that researchers, marketers and insights professionals…
22 April 2017
Market Research
New Participants, New Expectations, for Qualitative Market Research
The post below is a guest post from Maya Middlemiss, Founder and Managing Director of Saros Research, based in…
15 April 2017
Blogging
Politicised discourse – is Market Research Attuned?
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in…
7 April 2017
Market Research
Should Market Research Still Be Using Significance Testing?
Over the last few years there have been many calls for market researchers to stop using significance testing…
22 March 2017