Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five…
24 January 2021
Blog
Communities are going to be even bigger in 2021
Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving…
28 December 2020
Blog
Meeting of ESOMAR Council 16 December
Here is Ray Poynter's report from the last Council meeting of 2020. This report includes important information about…
17 December 2020
Blog
2021 – Thoughts and Predictions
Here are Ray Poynter's predictions for 2021, along with some guest predictions too.
15 December 2020
Blog
Meeting of ESOMAR Council 30 November 2020
Ray Poynter reports back on the ESOMAR Council Meeting 30 November 2020
3 December 2020
Blog
Why you need to make (most) research faster and easier
Ray Poynter, November 2020 explains why the top two priorities for most research projects as Faster and Easier.
22 November 2020
Blog
Meeting of ESOMAR Council 28 October
Ray Poynter reports on the October 2020 meeting of the ESOMAR Council. Of particular interest is Value Proposition…
29 October 2020
Blog
What is the difference between Qual and Quant?
Ray Poynter, 25 Oct 2020 What is the difference between qual and quant? Read Ray's explanation, of why…
25 October 2020
Blog
Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own…
22 October 2020
Blog
Sort information meaningfully before presenting it
Too many presentation display the information in the same sequence that questions were asked in the questionnaire. In…
28 September 2020