Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
Blog
GRIT 2021 – Ray’s Review
Ray Poynter reviews the latest GRIT report.
26 July 2021
Blog
How to be customer-led: Repeatedly doing what’s inconvenient
Guest blog by NewMR sponsor Further, 13 July 2021 Join Charlie Dawson, author of the Customer Copernicus, in…
13 July 2021
Blog
Why do I bracket AI and Automation together?
I think that AI and Automation are inextricably linked - automation will be based on AI and AI…
14 June 2021
Blog
Using Discourse Analysis to Fuel Brand Strategies
In this post Ray Poynter talks about and shares a paper on using discourse analysis in market research.
5 June 2021
Charity
Looking for your support for a great charity
Ray Poynter asks for help in raising money for a breast cancer awareness charity CoppaFeel!
24 May 2021
Blog
How to find and describe the messages in the data
Ray Poynter shares tips on how to go from data to nuggets to stories. Using tools such as…
16 May 2021
Book Review
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a…
5 May 2021
Blog
How many new products should fail?
How many new products 'should fail' - Ray Poynter re-visits a post from 10 years ago and updates…
5 May 2021
Blog
Are you a buyer or user of Insights and Research? We are asking for your help!
NewMR, ESOMAR and over 22 organisations are partnering to create a client benchmark for insights and research.
27 April 2021
Blog
Why ‘Less is More’ is hard to achieve
Ray Poynter reports on research that shows why doing 'less is more' is so hard. In essence we…
22 April 2021