Effective market disruption requires laser sharp human insight
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.
A Taxonomy of Research Communities – A review ten years on
Here is seven-point outline of the differences that define online research communities.
An Exciting Way to Connect with B2B Customers – thank you IFF International
IFF International took a selection of its clients and a keynote speaker to island of Lampedusa – learn why this is was both fun and good business sense.
ESOMAR Council Report Back – 7 September 2019
Report back of the ESOMAR Council held in Edinburgh on 7 September 2019
Advice to New Market Research and Insight Professionals
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
The fine line between stable and static: Accelerating innovation in market research requires embracing more risk
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Discovering an Unknown Known – and ordering the vegetable tempura
Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
ESOMAR Council Report Back 16 July, 2019
Ray Poynter’s report back from the latest ESOMAR Council meeting – a teleconference held on 16 July 2019.