One of the surprises about the sudden and widespread interest in Synthetic Data is that it has forced us to revisit things we have been doing for decades. This revisiting of old practices is useful for framing where we think Synthetic Data should go and how it should be evaluated and regulated. In this post I explore why weighting is a form of synthetic data and what that means for researchers.
AI is a hot topic, and in the insight and research ecosystem, the hottest topic is Synthetic Data. In this post, I look at what Synthetic Data means, why it is such a hot topic, some of the key issues, and share some thoughts about Synthetic Data and its use.
In this post, I want to highlight one way that ChatGPT can help you be more efficient. In this example, I have taken a Focus Group Transcript from a published study and used ChatGPT to help speed up my analysis.
Meme’s are a powerful medium of communication, the pass from person to person because they catch the attention, are memorable, and are easy to share. In this post Ray Poynter shows how to use them to help communicate the story in the data.
NewMR has recently conducted its third wave of a study on the State of Insights, focusing on Optimism/Pessimism, the main Positives and Negatives. Here is a summary of the finding and a link to the full report.
The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the views of 330 insight and research professionals from around the world. A few days ago, I shared a word cloud based on one part of the data. As the next step in looking at the data, I used ResearchWiseAI to produce an automated summary. This was achieved by loading a raw export of the 330 responses into the platform and I asked the following question “What is the state of optimism/pessimism in the research and insights world? What are the main things that researchers are positive about and worried about?”
In this post Ray Poynter shows how a a document can be uploaded to ChatGPT to create a Q&A tool to interrogate the document.
The third wave of the NewMR study looking at the state of insights has just closed its data collection and we have the view of 330 insight and research professionals from around the world. In this post I used World Cloud Plus to have a first look at the responses.
At your company, how much effort does it take to collect consumer intelligence before you can finally get to new product development? If this is an arduous process, you should think about the latest tools that could take a lot of the inefficiency (and stress) away. In this case study we’ll show how AI moderation can pave the way for concept development and jump-start the innovation process.
Over the last year, I have started using ChatGPT 4 to increase my productivity and efficiency, and I am keen to share some of what I have learned. In this post, I highlight why and how I use ChatGPT4 as a better way of searching for information. In future posts, I will highlight other ways I use ChatGPT to improve my productivity.
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