Marina Bay Sands

What does digital disruption mean for APAC in 2018?

Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments with Pankaj Khushani from Google • The Robo Effect in Retail with Sourav Dutta from Target • How to win in a post Amazon world from Anastasia Lloyd-Wallis, Retail Doctor Group & Kate Richards, Lightspeed • VR and Neuro Research in Social Media with Martyn U’ren from Twitter • Connecting the Insight Function & Corporate Leadership with Rohan Mathur from Lego And of course, I am looking forward to the panel discussion that I’m facilitating on how the evolution of digital innovation in APAC is shaping future trends. If these highlights have captured your interest – you can check out the rest of the program by clicking here. One of the key features of this particular conference is the opportunity to view research innovations through the lens of Asia Pacific and see what is taking place in the region. With speakers from the insights industry from China, India, Australia and Singapore, it’s a good opportunity to see what research is […]

Two Scholarships on Offer for the QRCA Annual Conference

Guest Post by Ilka Kuhagen, Co-founder of Think Global Qualitative and founder of IKM, see her LinkedIn profile by clicking here. The QRCA Global Outreach Scholarship is a wonderful opportunity for qualitative researchers outside the US, UK and Canada to experience a QRCA annual conference. One Scholarship is awarded to a qualitative researcher in the early stages of their career, while the second is for a more senior practitioner who is well established in the industry. This year’s recipients will have the opportunity to come to New Orleans from 15-17th October 2014. QRCA is currently seeking candidates for two 2014 Global Outreach Scholarships: The Foundation Scholarship is awarded to a qualitative researcher who is relatively new to qualitative research, but is already establishing a career path in this field. For instance, they should have developed some experience of moderating group discussions and IDI’s and of analysing the results. The Advanced Scholarship is intended for a qualitative researcher who is already well established in their career, but wants to expand and deepen their knowledge of methods and techniques, and to maximize the value of the projects that they plan and execute for their clients. The Scholarships cover the cost of conference […]

Two disruptive ideas for a disruptive conference

This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it to London on the 19th and 20th March, I’d recommend it – if not, watch out for the digital outpouring. I am lucky enough to be involved in two sessions and my colleagues at Vision Critical are the sponsors of the Research-live.com hub. The two sessions, both with the potential to be disruptive, are: A workshop on the application of scenario planning, futuring, trendspotting, cool hunting. Which I will be co-presenting with my Vision Critical colleague Niamh Tallon. A panel discussion on crowdsourcing, with four practitioners from outside the world of market research. The session is intended to highlight where crowdsourcing is at in 2013, and why market researchers should be learning from it. Read About The Crowdsourcing Panel Not everybody can attend the MRS Conference, and even for those who do, there is never time for long introductions. So the downloadable documents below provide an initial briefing on crowdsourcing, and the four organisations who will be taking part in […]