Why do companies use market research?

Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University, creating an introduction to market research, which should appear in a month or so. As part of that project, I’d like to […]

Significant Digits – a key element of clearer numbers

I am in the process of writing an introductory statistics book for market researchers. This post and some of the following posts are taken from that book, in an attempt to field test the style, approach, and depth I am […]

NewMR and Asia

I am about half way through my current tour of Asia, I have been in Singapore and Hong Kong and fly to Tokyo tonight. During my time here I have split my time between events and one-on-one meetings with clients […]

Laplace and Big Data fallacy

Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on the theme of Big Data. There was an interesting range of papers, including ones linking neuroscience, Behavioural Economics, and ethnography to Big […]