Tag: Market Research
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Does commercial market research deserve special exemptions?
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the…
23 May 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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The Gen2 Advisors’ Social Media Analytics Report
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled…
15 May 2013
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An illustration of what happens when evidence, marketing, and customers are ignored
Marketers and market researchers are always looking for stories that provide evidence for the value of what they…
10 May 2013
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Is it a bad thing that 80% of new products fail?
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new…
7 March 2013
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Is Neuromarketing looking in the wrong place?
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that…
22 February 2013
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Some of my favourite blogs
I have just finished running several training sessions on quant research, social media, statistics and presenting and I…
15 February 2013
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How much accidental MMR is happening?
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research…
26 January 2013
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When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey,…
16 January 2013
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What people want from NewMR?
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would…
11 January 2013