Tag: Market Research
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Do we focus too much on what clients say? Should we focus more on what they do?
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number…
25 September 2013
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Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
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In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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Analysis, the difference between qual and quant
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no…
12 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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How much should clients know about New Market Research?
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all…
31 May 2013