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Marketing Research or Market Research? A unhelpful distinction
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing…
23 March 2015
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What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers…
17 November 2014
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The differences between academic and commercial research
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in…
1 April 2014
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BRC Customer Insight Conference – London
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality…
13 February 2014
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“most published research findings are probably false” – John Ioannidis
The worlds of academic and commercial research are being riven at the moment with concerns and accusation about…
4 January 2014
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Does using the #MRX tag limit the conversation?
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and…
18 December 2013
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Is market research really a career?
Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for…
13 December 2013
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Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or…
6 December 2013
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Getting the recipe (and decoration) right – Karen Schofield
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out…
2 December 2013
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Market research has a great future if it is brave enough to change – Jane Frost
Posted by Jane Frost, CEO of MRS, The Market Research Society, UK. Market research has a great future…
1 December 2013
