At every event I go to, I hear, at some stage in the discussion, ‘Will AI steal our jobs?” So, here are my thoughts about that question and my views on the prospects for people working in the insights and research industry.
Well, the short answer is yes, but maybe not before you change role, retire, or retrain.
Ray Poynter chats with InnovateMR CEO Lisa Wilding-Brown about here time on ESOMAR Council and about the upcoming elections. For those of you who are ESOMAR members the voting starts on Wednesday, October 12.
Ray Poynter chats with Mike Stevens, founder and editor at Insight Platforms, about key trends in the research and insight worlds.
Ray Poynter sets out five reasons that explain why marketing research is important.
In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to Ray Poynter about The importance of communicating insight with impact (to drive innovation and leadership).
Ray Poynter highlights 5 common myths about market research and bias, including ‘some research is free from bias’ and ‘Big data will remove the bias in research’
What is the state of market research reporting in 2021? Ray Poynter talks about a new NewMR study to explore the world of insights and market research.
Guest blog by NewMR sponsor Further, 13 July 2021 Join Charlie Dawson, author of the Customer Copernicus, in conversation with Stephen Cribbett, CEO of Further and find out how to transform an ordinary business into a customer-led success. Part of […]
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts a growth in the use of MR techniques, and a decline in the MR sector.
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.
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