Suppliers can and should write their own research briefs
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
GRIT on two pages – a short review of the 2020 GRIT Report
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account […]
Most researchers are coping, but not all of us
Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
How are researchers? What do they need?
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
What have ten years of webinars taught us about Market Research and Insights?
NewMR have been running an online Festival of market research since 2010. Read what the last ten years have taught us.
Why do researchers use rating scales and why do they sometimes work?
When people buy goods or services they do not typically rate them, so why does market research use rating scales? Ray explains why and how they are used.
Six things market researchers and insight professionals need to be doing in 2020
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.
A Taxonomy of Research Communities – A review ten years on
Here is seven-point outline of the differences that define online research communities.
Advice to New Market Research and Insight Professionals
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.