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Tag: Market Research

Six challenges facing Market Research and Insights Blog Six challenges facing Market Research and Insights Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for… 5 August 2019 Why do you need to know the Business Question, as well as the Research Question? Blog Why do you need to know the Business Question, as well as the Research Question? To conduct research you need to know both the Research Question and the Business Question. Without the Business… 28 July 2019 Introduction to Factor Analysis Blog Introduction to Factor Analysis In this 2010 recording Ray Poynter provides an introduction to Factor Analysis. 22 May 2019 Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights Blog Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about… 19 May 2019 Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company Blog Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company Ray Poynter interviews Nissan Motor Company's about the future of insights/ 11 May 2019 ESOMAR Council Feedback 7 and 8 May 2019 Blog ESOMAR Council Feedback 7 and 8 May 2019 Find out what the ESOMAR Council does and what the latest updates are in this post about the… 9 May 2019 Should you use algorithms to recruit people for Qual depths and groups? Blog Should you use algorithms to recruit people for Qual depths and groups? Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea. 4 May 2019 Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever Blog Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM… 15 April 2019 Challenging Research Thinking and New Thinking Blog Challenging Research Thinking and New Thinking Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or… 29 March 2019 The state of market research in 2019 Blog The state of market research in 2019 Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to… 15 March 2019