Tag: NewMR
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NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how…
16 July 2014
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When and why does the wrong sample give you the right answer?
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample…
17 June 2014
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Forewarned is forearmed! The case for IIeX
Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can…
17 May 2014
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Why social media mining and monitoring have met with limited success in Market Research?
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring…
13 April 2014
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Appreciating Asia Pacific – Part 2
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged…
15 March 2014
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Key learnings from the European IIeX
I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for…
22 February 2014
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Getting the recipe (and decoration) right – Karen Schofield
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out…
2 December 2013
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Threats and opportunities for Market Research: Market research, communicated… – Lucy Davison
Posted by Lucy Davison, Keen as Mustard Marketing, UK. As we race at alarming speed into the future,…
28 November 2013
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It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains
Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to…
27 November 2013
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MR Threats and Opportunities from a People Perspective – Liz Norman
Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research…
25 November 2013