Session chaired by: Sue York
|Click here for Tim’s recording||Click here for Tanvi’s recording||Click here for Ray’s recording|
|Finding and crafting
|Tight Cultures Prefer Tight
Logos: Semiotics of Space
Differs across Cultures
Dr Tanvi Gupta
Indian Institute of
|Research & Insights
State of the Nation
Chief Research Officer,
Research & Insights – State of the Nation Review
Ray Poynter, Potentiate & NewMR
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures
Tanvi Gupta, Indian Institute of Management Udaipur, India
Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This webinar will present the findings of an academic research project—recently published in the Journal of Consumer Research—showing how compact logos signal product safety, especially in tight cultures. We analysed over 600 brand logos and ran a series of experiments and digital campaigns to understand the semiotic function of empty space across tight and loose cultures. This presentation will be relevant to researchers and designers who are interested in cross-cultural psychology and visual semiotics.
Finding and crafting compelling data stories (fast)
Tim Bock, CEO, Displayr
Being able to tell a good data story isn’t just nice; it’s necessity.
Do you struggle to work out which results are interesting and which to leave out? Are you ever guilty of presenting data-dump-style reports filled with ‘just in case’ insights?
Join us for a 20-minute webinar, where Tim Bock will show you the essential techniques for identifying the most useful results in your survey data. And how to craft them into a compelling story, making it easy for your audience to understand and take action.
Click here to register.