HX, CX and UX

Sign with two directionsWebinar – Thursday 13 May

In this webinar we focused on trends in HX, CX and UX.

Michele RonsenThe UX Lexicon is Born – clear communication and understanding for all researchers,
Michele Ronsen
, Curiosity Tank
Click here to access the slides and recording.


Roxana Barbu Headshot

Design for behaviour change
Roxana-Maria BarbuPhD, Cognitive data specialist
Click here to access the slides and recording.



Ray PoynterHuman-centricity from CX to HX
Ray Poynter,
Click here to access the slides and recording.




Michele Ronsen

Michele Ronsen, Founder, Curiosity Tank

The UX Lexicon is Born – clear communication and understanding for all researchers

The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too.

Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists! 

Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource.


Roxana Barbu HeadshotRoxana M. Barbu, PhD, Cognitive data specialist

Design for behaviour change

Digital solutions offer great promise to positively impact health and wellness outcomes from improved water drinking to the effective management of chronic conditions. These novel digital solutions provide increasing access to treatment and advice, however, their mere existence is not sufficient to ensure users will actively use them. Needles to say, in order for the users to achieve the intended positive outcomes, they must stay on the path towards their desired behavioural outcome long enough – that is the hardest test. This talk will present a novel heuristic evaluation – 13 principles – intended to assess whether an app has what it takes to lead to meaningful behaviour change.


Ray PoynterRay Poynter, Chief Research Officer, Potentiate

Human-centricity from CX to HX

Over the last twenty years there has been a shift from product-centricity to customer-centricity and the next step in that journey is to human-centricity. For too long brands have thought of customers as only existing when they are consumer, viewers only existing when they are viewing, and users as existing only when they are using. In this presentation Ray sets out HX, a view of the world is that is based on people. People do not rotate around brands, brands rotate around people – and that requires a change in what brands do, and how they research it.