Webinar – Thursday 16 September 2021
Live broadcast at 10am London, 11am Paris
The webinar has been broadcast the slides and recordings will be available in a few days.
In preparation for this webinar, we conducted a survey looking at the experiences of the creators and receivers of reports. This survey was the second wave on this topic and the results for this wave and the last wave are available in a report that can be downloaded by clicking here.
Learn how to engage and inform your audiences (unlike the people in this photo), with five great presentations looking at different aspects of presenting, reporting and communicating.
|The Hole, Not The Drill:
Why reporting should focus on the solution (and not the story!)10:05 am
|Traditional Reporting. Enabler or Barrier?
|Completing the picture: Why your storytelling isn’t finished without Visual Design and Metaphor
|What cartooning taught me about communicating
|Results from the NewMR Quality of Reports 2021 Study
Results from the NewMR Quality of Reports 2021 Study
Ray will present the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study.
Mike Sherman and Davina Stanley
The Hole, Not The Drill: why reporting should focus on the solution (and not the story!)
In this presentation Mike will discuss the need for market researchers to improve their reporting and an approach for doing so. He will begin within findings from a recent survey that contrasts the large gap in report satisfaction between the end users of reports and the report creators. Mike will then go on to share an answer oriented approach to reporting that delivers concise and clear elevator pitches, executive summaries and 15-20 page reports. He will then discuss how this differs from storytelling.
Traditional Reporting. Enabler or Barrier?
Geoff Lowe, Executive Director at Infotools, believes we need to completely rethink how we generate understanding for good things to be done in our clients’ businesses.
- Why reporting can be more of a barrier than an enabler
- Why there is a disconnect between the source of new information and action
- Why static reporting is so last century
- How you can provide significant value by empowering end-users to investigate data themselves.
- What does the NewMR Study tell us about the possibilities in this space?
Completing the picture: Why your storytelling isn’t finished without Visual Design and Metaphor
We’ve all heard the saying ‘A picture is worth a thousand words’, and for good reason! A great story needs more than just words and numbers. In this age of ‘infobesity’, insight stories need engaging, startling and intriguing imagery to grab the audience’s attention and make the message stick with them. In this webinar, Simon Dunn, Creative Director, Keen as Mustard Marketing, will explore how we can use visuals to help tell memorable and engaging stories.
What cartooning taught me about communicating
When you need to deliver a punch in a few strokes and a handful of words, you learn something fundamental about communication. I will share what I learned in this short talk!
View Shobha’s cartoon’s at https://shobservatory.com