New Thinking in Quant Research

New ThinkingNewMR Webinar – Tuesday 11 October, 2022
Broadcast time: New York 10am (London 3pm, Paris 4pm)

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Join us as we explore new thinking in quantitative research. Enjoy three presentations, each showing a different aspect of new thinking.

  • Why Surveys Need To Become Conversational
    Phil Sutcliffe, Managing Partner, Nexxt Intellgence
  • How to Become an Irreplaceable Quant Researcher
    Annie Pettit, Chief Research Officer, E2E Research
  • Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
    Dan Young, Research Director, Boxclever

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Synopses

Why Surveys Need To Become Conversational
Phil Sutcliffe, Managing Partner, Nexxt Intellgence
Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years. Conversations are everything that surveys aren’t – engaging, two-way, emotional, often surprising and, dare I say it, insightful! So let’s make our surveys conversational – join us to learn how to create more engaging experiences for participants that lead to better data and stronger insight.

How to Become an Irreplaceable Quant Researcher
Annie Pettit, Chief Research Officer, E2E Research
Thousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers. You need to have the right technical skills and exhibit the right personal behaviours so that industry leaders will take notice and seek you out. In this presentation, I’ll share the secrets of success to creating the career path you want as a quantitative researcher.

Using Psychographic Techniques to Uncover the Hidden Personalities in Your Survey Data
Dan Young, Research Director, Boxclever
We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, can unlock plenty of rich and actionable information. And of course we can go further, profiling respondents by their attitudes and behaviours, for example, usually within a very specific category or thematic context.
But often the real insight lies a bit deeper. Join us for a discussion around some of the psychographic techniques that we’re using to uncover a deeper sense of who our survey respondents really *are*, at the fundamental level of their ‘character’ and ‘personality’. You’ll see how this can sit at a largely subconscious level, but can have a huge impact on survey responses, often in a way that transcends other demographic factors.
From archetype theory that helps to uncover hidden personas, to DISC modelling that helps to unlock core personality profiles, and VARK modelling to identify respondents’ preferred learning styles, at Boxclever we’re using our psychological toolkit to shine a light on what really drives consumer decision making, and provide a far richer view of your customers than you may have previously thought possible!