Solving the Participant Crisis

You can helpWebinar, 14 April

Broadcast at 3pm London (10am New York & 4pm Paris)

In this webinar with NewMR sponsor Ayda and Ray Poynter we address the challenges facing research in 2022 via two presentations.

Shifra CookSolving the Participant Crisis
Click here to access the slides and recording

Shifra Cook, CEO & Founder Ayda
Join Shifra Cook, as she shares why a participant-first approach is vital for ethical, trustworthy and responsible research and why designing with the participant experience in mind benefits all stakeholders. Participants have fallen at the bottom of the priority list for too long, making them less willing to take part in research, and in turn harder and more expensive to recruit. Participants have the power to make or break the future of market research and it’s our job as research professionals to make it a positive and engaging experience for them. This session will provide actionable tips from a participant-first organisation and look at how technology can help solve this crisis.


Ray Poynter7 Tips for Asking Better Questions
Click here to access the slides and recording

Ray Poynter, NewMR
Complementing Shifra’s presentation, Ray Poynter will highlight seven steps you can take to simultaneously improve the participant experience and collect better data. Ray draws on more than 40 years of research and collecting better data.

Focusing on online surveys, Ray shows seven straightforward approaches you can use to take your data collection to the next level.





Find out more about Ayda by clicking here.