Annie Pettit (E2E Research)
It’s time to stop letting statistics do the thinking for us.
Annie Pettit share’s how it’s finally time to give up on statistics and learn how to interpret and action on research results in more impactful ways.
Video & SlidesThe Mindful Consumer’s ContradictionPeople are more concerned about the future survival of the planet and society than ever before, but this…12 November 2021
Video & SlidesThe Implications of Democratising Insights for Research50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the…12 November 2021
Video & SlidesHow to Become an Irreplaceable Quant ResearcherThousands of quantitative researchers have great skills and experience but there are so few high-level opportunities for researchers.…11 October 2022
Video & SlidesNewMR after 10 Years – Atlantic SessionOn 8 December 2020, it will be ten years since the first Festival of NewMR, so it seems…9 December 2020
BlogNewMR – Presenting & Reporting Study – 2021Here is a copy of the NewMR 2021 study into Presenting and Reporting market research results.14 September 2021
BlogGRIT on two pages – a short review of the 2020 GRIT ReportPosted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on…19 July 2020