The Slides and the Form used in Ray’s Presentation.
- Click here to access the slides.
- Click here to download the form Ray used to assess new innovations.
How to Assess Innovations in Market Research & Insights
Ray Poynter (The Future Place)
In this presentation Ray Poynter shares his appraoch to assessing new technologies and approaches. Using eight questions Ray shows how you can separate the chaff from the wheat and asess whether a new approach is likely to be a game-changer, a niche, or a dud.
