Ray Poynter interviews Betty Adamou

Betty Adamou (Research Through Gaming), Ray Poynter (The Future Place)

Click here to access the slides

Click here to access the slides

Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed by Ray Poynter about her book, who her book is aimed at, how it can help researchers, and much more.
You can find out more about Games and Gamification in Market Research by visiting the book companion website: www.gamesandgamification.com where you will find several buying options, the Table of Contents, and more.

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