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The future of research reporting – A client-side perspective
Emma Gillingham (Meat & Livestock Australia)
Recent studies conducted by NewMR have indicated the quality gap in perceptions between market research report creators vs. end users. This session builds on those learnings by exploring what is important to end users of research deliverables. What do clients value in reporting and deliverables, what are the key challenges to overcome? How do we better understand stakeholders and their needs? And finally, what implications does all this have for the creators of market research reports and deliverables in agency teams?
