Click here to access the slides Cognitive Semiotics: where artistic interpretation meets science Behavioural science has made significant inroads into market research in recent years and even though the study of signs and symbols has a lot in common with […]
Click here to access the slides Stephen Paton Research Innovation 2016 What is that knocking? A step into the future or one step closer to obsolescence? In this information heavy, attention light world, Market Research professionals cannot afford to stand […]
Click here to access the slides Leigh Caldwell and Lizzi Seear Research Innovation 2016 Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience. It has progressed from qualitative exploration of biases, […]
Click here to access the slides Colin Ho Research Innovation 2016 We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into consumers’ perceptions and emotions. We web scraped and analyzed 7,000 online […]
Click here to access the slides Raj Sandhu Research Innovation 2016 Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers wonder if this is the latest fad, or if BE holds […]
John Kearon Festival of NewMR 2016 No Description
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