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Universal Brands – Giving Brands Local Relevance

Examining how Discovery Channel used their community to explore how the London Olympics were impacting viewer attitudes and preferences

Leveraging online bulletin boards in global product and concept development

Making Research Communities Mobile-Friendly: the Whys and How-Tos

Where next for insight, research, and communities?

How to do discourse analysis: a case study

Marketing Through Intermediaries: Simulated Conversations Put You In the Room

Sensory Inspiration!

Structuring Qualitative Results for Maximum Impact in Concept Testing

Qualitative Analysis : An Introduction and Overview

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