Structuring Qualitative Results for Maximum Impact in Concept Testing
Marketing Through Intermediaries: Simulated Conversations Put You In the Room
Laddering Up to New Product Success – A Case Study
Why the Deepest Insights Play Hard to Get
Qualitative Analysis : An Introduction and Overview
Sensory Inspiration!
How to do discourse analysis: a case study
“You Can Let Go of Your Focus Groups… Really it’s O.K.
Adam Rossow and Jen Drolet – Festival of NewMR – 2010 Adam Rossow and Jen Drolet’s presentation to the Festival of NewMR – 2010