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Structuring Qualitative Results for Maximum Impact in Concept Testing

Marketing Through Intermediaries: Simulated Conversations Put You In the Room

Laddering Up to New Product Success – A Case Study

Why the Deepest Insights Play Hard to Get

Qualitative Analysis : An Introduction and Overview

Sensory Inspiration!

How to do discourse analysis: a case study

How to bring qualitative research results to life within the company

“You Can Let Go of Your Focus Groups… Really it’s O.K.

Adam Rossow and Jen Drolet – Festival of NewMR – 2010 Adam Rossow and Jen Drolet’s presentation to the Festival of NewMR – 2010

Can Software-Driven QDA Replace the Seasoned Researcher?

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