Quantitative

Event The Future of Data Collection This three-webinar event looks at how market research and insights are rising to the challenges of new ways… 24 May 2018 Event The Future of Market Research and Insights Join us as we explore where market research and insight are going next, with cutting-edge presentations from clients,… 19 March 2018 Video & Slides Futuring Friday – Festival of NewMR 2018 Gregg Archibald, Melanie Courtright, Kristin Luck and Ray Poynter discuss: What will be hot in 2018? What surprises… 10 February 2018 Video & Slides Visualizing emotions: Measuring motivations simply, quickly and intuitively Although emotions are difficult to articulate and measure explicitly, they are a very tangible part of human experience.… 8 February 2018 Video & Slides ‘Cultural irrationality’ and its implications for market research There is a clear drive to acknowledge human irrationality in recent theories of human behaviour. However, most recent… 8 February 2018 Video & Slides Embedded research-how to maximize consumer interactions Traditional market research processes suffer from a few shortcomings that make them mostly unusuable for SMEs. They are… 8 February 2018 Video & Slides What’s New In VR Research – And What’s Not Everyone is talking about virtual reality, but very few of us are doing it, and fewer still are… 8 February 2018 Video & Slides 5 New Rules for Consumer Engagement With the introduction of disruptive technologies, the rules of consumer engagement have changed, but the challenge to get… 8 February 2018 Video & Slides Amplifying Online Survey Response: SMS Survey Advert Technique It is said that SMS has a 45% response rate, vs email which has 6%. It time for… 8 February 2018 Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 Blog Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017 Event Futuring Friday Return to the Main Festival Page.     Lenny Murphy Kristin Luck Melanie Courtright Ray Poynter Join us… 9 February 2018