Quantitative

Event Find and Communicate the Story – Part 2 Four Webinars delivered by Ray Poynter Looking at different aspects of finding and communicating the story. The slides… 31 May 2017 – 19 December 2017 Video & Slides Futuring Friday panel discussion Lenny Murphy, Ray Poynter and guests Kristin Luck and Melanie Courtright survey the near and middle future for… 4 March 2017 Video & Slides Food for Thought In recent years consumer neuroscience has become the ‘much talked about’ tool in the marketing process, but it… 3 March 2017 Video & Slides Do you believe in magic? Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to… 3 March 2017 Video & Slides People aren’t robots: Tips for creating questionnaires that people want to answer Questionnaires aren’t getting any more fun or easy to answer, and this continues to be reflected in our… 2 March 2017 Video & Slides How Data Science is Revolutionizing Market Research Careers Self-service data collection and research tools are already transforming the research industry.  However the proliferation of big data… 2 March 2017 Video & Slides Moments That Matter: Digital Twists to Classic Rituals as People Go Mobile This research provides new angles to traditional audience research as consumers shift to mobile. It brings to life… 27 February 2017 Video & Slides The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy… 27 February 2017 Video & Slides Big Consumer Data: the Promise, the Overpromise, the Opportunity A recent article stated “McKinsey finds it’s all talk and little action with data analytics in most companies”.… 27 February 2017 Video & Slides Being a Start up in Romania This session includes three market research start ups from different countries with presenters sharing experiences and tips, with… 27 February 2017 Blog Discovery: a new tool for accessing longitudinal cohort studies Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since… 5 February 2017 Blog Five Market Research Trends for 2017 At this time of year our thoughts turn to what will excite and challenge us in 2017. Here… 13 December 2016